LBJ Daisy Girl Video
LAFS.7.RI.3.7: Compare and contrast a text to an audio, video, or multimedia version of the text, analyzing each medium’s portrayal of the subject (e.g., how the delivery of a speech affects the impact of the words).


SS.7.C.2.9: Evaluate candidates for political office by analyzing their qualifications, experience, issue-based platforms, debates, and political ads.
SS.7.C.2.11: Analyze media and political communications (bias, symbolism, propaganda).


Students will watch a video of a political ad run while LBJ was campaigning for president, as well as read excerpts from the 1964 Democratic Political Party Platform


Goal: To evaluate (compare/contrast) the impact visual and written campaigning has on voters, as well as identifying the type of propaganda being used (attack vs. facts).
Video Link
__https://www.youtube.com/watch?v=dDTBnsqxZ3k__
Platform Link
__http://www.presidency.ucsb.edu/ws/?pid=29603__


Accommodations: rewordify


Create a Venn diagram comparing the emotions you feel while watching the ad vs. reading the platform.


Create a campaign as LBJ. What type of platform would you use? Qualifications and experience, issue-based platforms, debate, or political ad. How do you plan to present this information?


Types of resources:
(different ways to present the platform they choose to use)